How We Scaled a Roadshow Across Three Major Cities

HowWeScaled

Three Cities, Three Days: Seamless Production Delivery

Last month, we partnered with Guinness Global Investors to deliver a high-impact roadshow across three cities in just three days. From venue sourcing to full-scale production, our team managed every detail to ensure a smooth and consistent experience.

Custom Stage Set for Maximum Engagement

Each half-day conference featured a custom branded stage set, complete with projection, audio, and lighting. This setup supported fund managers as they presented insights on market trends, investment strategies, and economic outlooks.

“The Guinness GI June Roadshow is a great example of how impactful branding can be. Designing a custom set and recognising the importance of clarity and detail in the content being shown made a huge difference to attendees. Having done thousands of conferences, we are confident in our tried-and-true methods of enhancing audience experience and creating a memorable experience.”
— Tom Jones, Technical Manager

Expert AV Setup 

To ensure every attendee had a clear view of the content, we used a 10ft screen paired with a 10,000-lumen projector. The presentations focused on venture capital, inflation outlook, and interactive Q&A panels, tailored for an audience of professional investors, wealth managers, and financial advisers.

Venue Sourcing Across the UK and Europe

Delivering events across multiple cities in such a short timeframe presents logistical challenges, but our experienced team excels at venue sourcing and coordination across the UK and Europe.

“The importance of choosing a suitable venue for roadshows can’t be understated. Logistical considerations are key to maintaining consistency and quality across each event. It’s a pleasure to support our clients by providing venue liaison and team support. I love bringing their visions to life.”
— Hannah Dewhirst, Events and Project Coordinator

Looking Ahead: November Roadshow Expansion

Following the success of the June Roadshow, we’re excited to support five more stops on Guinness GI’s November Roadshow, visiting:

  • Birmingham
  • Manchester
  • Edinburgh
  • Harrogate
  • Newmarket

Let’s Plan Your Next Event

Need support planning your next event? Let’s jump on a quick call! We’ll show you how we can manage every detail and deliver a seamless, high-impact event experience from start to finish.

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