How to Get More from Your Product Video at Events
Trade shows, exhibitions, and product launches are full-on. Lights, noise, handshakes, and a hundred other brands all vying for attention. So how do you stand out? With a product video that actually stops people in their tracks.
A great video doesn’t just show what your product does. It shows why it matters. Whether it’s a slick physical product, a demo of your app, or a behind-the-scenes look at how it’s made, video helps you connect fast and stick in people’s minds long after the stand’s packed away.
Use Video to Pull People In
At busy events, your stand needs to do the talking before you do. A looping video acts like a magnet, catching eyes, sparking curiosity, and giving your team a chance to start conversations. Whether it’s motion, sound, or storytelling, pre-recorded content helps you stand out in the crowd and makes your presence impossible to ignore.
At Fresh Productions, we work with brands across the UK to create video content that’s built for impact. From exhibition stand loops to launch films for socials or TV, we help you show up sharp, clear, and confident wherever your audience is watching.
Why Product Videos Work
People remember what they see. In fact, they retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. And 84% say they’ve been convinced to buy a product after watching a brand video.
At live events, video draws people in. After the event, it keeps working. On your website, in follow-up emails, across your social channels. It’s not just content; it’s a lead magnet.
But not all product videos are created equal. To truly maximise their impact, your video needs to do more than just look good it needs to work hard across every stage of your event journey. From grabbing attention on the stand to driving engagement online, the smartest videos are designed with versatility, clarity, and purpose. So how do you make sure yours delivers?
6 Ways to Use Your Product Video to Stand Out at Events
- Film in a Controlled Environment: Get ahead of the chaos. Filming before the event means you control the lighting, angles, and setting no distractions, no compromises. The result? A clean, sharp video that loops beautifully on your stand or anchors your launch presentation.
- Tell a Story, Not Just a Spec List: Specs are useful. Stories are memorable. Show your product solving a problem, fitting into real life, or doing something unexpected. Whether it’s a demo or a visual showcase, make it matter.
- Use Lighting That Elevates: Lighting makes or breaks a video. A simple three-point setup or a soft ring light can highlight textures, finishes, and design details that make your product pop. Clean, modern, professional, that’s the goal.
- Keep It Short and Focused: You’ve got seconds to grab attention. Aim for 30–90 seconds max. Keep the pace dynamic, the visuals clear, and the message tight. If you’ve got more to say, break it into bite-sized clips.
- Prioritise Clean Audio: If your video includes voiceover, interviews, or testimonials, don’t skimp on sound. Use a proper mic and record in a quiet space. Bad audio kills good video fast.
- End with a Clear Call-to-Action: Once you’ve got their attention, guide it. Whether it’s a QR code, a demo booking, or a link to your site, make the next step obvious. Your video should do more than look good it should drive action.
At Fresh, we don’t just film, we help you tell your story. Our team of videographers, editors, and producers work with you to create content that captures your product in the best light, whether it’s for a trade show stand, a corporate launch, or your next social campaign. So, if you’re looking to bring a story to life or want to capture your product on film, get in touch. We’d love to help!
