LONDON, UK – 4th August 2025 – Fresh Productions, the IT channel’s leading European events and digital solutions provider, today announced the acquisition of BizEngine (bizengine.co.uk), a specialist in marketing, lead generation, and web development for managed service providers (MSPs). This strategic move marks a significant step in Fresh Productions’ growth strategy, expanding its footprint in the MSP sector and enhancing its service portfolio for small and medium-sized enterprises (SMEs) across Europe.
Founded in 2017, BizEngine has built a strong reputation for delivering marketing content tailored to the needs of MSPs. The acquisition will enable Fresh Productions to integrate BizEngine’s proprietary technologies into its existing service offerings, creating a more comprehensive solutions portfolio for its growing client base.
Ben Harding, Managing Director at Fresh Productions, commented on the acquisition:
“In recent years, we have been managing events for a growing number of MSPs. This acquisition is a natural fit for our long-term vision to expand into the fast–growing MSP space. BizEngine’s deep expertise in MSP marketing and lead generation aligns perfectly with our strategic focus on enabling digital transformation for SMEs. By combining our strengths, we’re not only expanding our capabilities but also reinforcing our commitment to delivering great event experiences and solutions that empower our customers to thrive in the rapidly evolving technology space.”
This acquisition underscores Fresh Productions’ commitment to investing in technologies and talent that drive value for its partners, vendors and customers. The company plans to announce further developments in its MSP services roadmap later this year.
About Fresh Productions
Fresh Productions is a leading UK-based event management agency specialising in live, virtual, and hybrid experiences. Known for its creative flair and technical precision, Fresh transforms events into unforgettable brand moments, whether on stage or online.
From global conferences and product launches to immersive digital showcases, Fresh offers end-to-end solutions including AV production, logistics, branding, and post-event analytics. Their hybrid expertise enables clients to engage audiences worldwide with seamless, high-impact delivery. What makes Fresh stand out is its fusion of creativity and cutting-edge tech, backed by a passionate team that treats every event as a unique opportunity to inspire. With a global footprint and a reputation for excellence, Fresh Productions is the trusted partner for brands looking to elevate engagement and drive results.
Fresh doesn’t just produce events; they create experiences that resonate, connect, and leave a lasting impression.
Contact
Annie Jenkins, Community & Experience Director
a.jenkins@freshproductions.co.uk
