Like many event organisers, you’re pouring time, energy, and budget into creating standout experiences for your attendees. This includes everything from the agenda and venue to the all-important AV setup.
But with so many spinning plates, it’s easy for things to slip through the cracks.
Sometimes it’s a quick fix: a few missing badges, an extra hotel room, or a last-minute catering adjustment. But what happens when it’s something bigger? Poor sound quality, underwhelming visuals, or ‘mood’ lighting so dim it becomes a trip hazard. Yes, there is such a thing as too dark.
AV is one of the most critical elements of any event, yet it is still often treated as an afterthought.
And it’s more common than you might think. Despite the UK hosting over 1.3 million business events a year, a surprising number still suffer from basic AV oversights.
This isn’t just inconvenient. It affects attendee engagement, their overall experience, and the success of your event.
But don’t worry. We’re here to help you change that.
At Fresh Productions, we don’t just supply AV equipment. We design AV experiences that elevate your event from functional to unforgettable. And here’s how we do it.
First, let’s look at sound.
With 74% of event marketers increasing their AV budgets in 2025, sound is one of the first areas they’re upgrading and for good reason. Because if you’re audience can’t hear you, they won’t remember you.
So how do you make sure your professional audio setup delivers?
Start with the right microphones. If your speakers or presenters are moving around the stage, lapel or headset mics are ideal. For panels or audience Q&As, handheld mics that are easy to pass and quick to activate are essential.
Then, make sure your event sound system is built on solid foundations:
- Mixing desk: To balance levels, eliminate feedback, and manage multiple audio sources in real time.
- Speaker system: To ensure even, consistent sound coverage across the venue, including tricky corners or outdoor spaces.
- Amplifiers: To boost signal strength and maintain clarity in larger or acoustically challenging environments.
- Audio processors: To fine-tune frequencies, reduce background noise, and enhance speech intelligibility.
- Monitors: On-stage speakers so presenters and performers can hear themselves clearly without delay.
- Cabling and wireless systems: Reliable signal transmission is crucial; poor cabling or interference can cause dropouts or distortion.
- Soundcheck and live monitoring: Always test and adjust in the actual space, with someone monitoring levels throughout the event
Sound might not be the most visible part of your AV setup, but it’s the one your audience will notice first if it goes wrong. If you’re unsure where to start, why not check out our full conference audio solutions here.
Lighting is one of the most powerful tools you can use to shape your event. It helps to direct attention, build atmosphere, and transform how your audience feels in the space.
And yet, it’s still one of the most underused elements in live event production despite a recent report stating that 64% of event attendees say immersive experiences are what make events memorable.
So how can you keep your event lighting design fresh for your next event?
Start with the essentials:
- Spotlights and wash lights ensure your speakers are clearly visible from every angle.
- Uplighters and moving heads add depth, colour, and dynamic movement to the room.
- DMX lighting control, or lighting console, syncs lighting cues perfectly with your agenda or show flow.
- Fresnels or PAR cans create soft, flattering washes that enhance presenters and performers.
- Colour washes and gobos reinforce branding or create immersive, themed environments.
At Fresh Productions, we’ve supported hundreds of our clients with their lighting needs, so we have a fresh take on what works and what doesn’t. We don’t just provide the kit; we help you plan it, program it, and bring it to life on the day. Whether you need subtle ambience or full-scale show lighting, we’ll make sure your event looks as good as it sounds.
A recent survey found that 75% of event attendees consider immersive elements a top priority helping them disconnect from distractions and engage more deeply with the experience. And for most event organisers, visuals are the go-to tool to make that happen.
At Fresh Productions, we know exactly how to turn your visual setup into a fully immersive experience one that doesn’t just support your content but amplifies it.
What you’ll need:
- Absen LED and LED Video Wall Processors: These high-resolution, modular panels are perfect for building bold and immersive displays. They command attention and bring your content to life, even in bright or open spaces.
- Media Servers: Behind every seamless visual experience is a powerful media server. These systems manage and trigger complex content with precision, ensuring your visuals are perfectly timed and professionally delivered.
- Digital Projection and Projector Screens: Whether you are showcasing a keynote or cinematic content, high-lumen projectors paired with the right screen surface ensure your visuals are sharp, vibrant, and visible from every seat.
- Video Control: Immersion depends on flow. With professional video control, you can switch between live feeds, pre-recorded content, and multiple sources without interruption. This keeps your audience engaged from start to finish.
From crystal-clear sound and immersive lighting to high-impact visuals, every element of your AV setup plays a role in how your audience experiences your event.
At Fresh Productions, we don’t believe in one-size-fits-all solutions. We believe in AV that’s tailored, to your event. Whether you’re planning a conference, awards night, product launch, or something entirely unique, we’re here to make it happen.
Ready to freshen up your AV? Let’s schedule a call and get the ball rolling.
